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eTail London
8 - 9 June, 2011
London, UK

Ecommerce Conference Focusing On Retail Conversion Optimisation

Reinvigorate Your Business For Optimal, Profitable Retail Conversions

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2011 Key Focus On:

The eTail Promise: to help drive your retail organisation into the future by providing multi-channel & internet retailers with cutting-edge best practices from leaders in the USA and Europe.

Internet retailing in 2011 is very much about continuing the tactics that work for your multi-channel and ecommerce business and focusing your resources on growth opportunities.

eTail is the ecommerce conference providing you with means to optimise conversions, sustain your bottom line and capture more market in 2011 and beyond.

Top 3 Reasons why eTail is the Must Attend Event for European Multi-Channel & Internet Retailers:

  1. Full focus on retail conversion optimisation through comprehensive, tangible sessions on merchandising, UX & website optimisation strategies
  2. Leading USA internet retailers share innovations in customer engagement through behavioural targeting, social commerce & social media strategies
  3. Key insights on how to "Pounce" on cross-channel, category width/depth & international expansion opportunities

e-Tail Helps You To Achieve

Your Growth Objectives by:

  • Implementing Proven Best Ecommerce Practices
  • International & Cross Channel Expansion
  • Gaining Market Share through Increased Category Width & Depth
  • Making the Most of your Existing Resources

Retail Conversion Optimisation by:

  • Multivariate Testing
  • Overhauling Key Web Pages (check-out, home, category, product pages)
  • SEO & Dynamic Merchandising Advancements
  • Behavioural-based Targeting & Segmentation

Optimized Marketing Budgets by:

  • Focusing on the Right Marketing, Branding & Media Mix
  • Branding & Engaging Customers through Social Media
  • Exploring Smart Mobile & Email Tactics
If you are up against these same issues, you have no choice but to join your colleagues at the leading ecommerce conference. eTail is the only place to gain practical solutions to your problems, insights in retail innovations and success tactics to optimise retail conversions.Take full advantage of the invaluable information 37+ e-retailing innovators have to offer to help you achieve your growth objectives. You can expect to have real conversations with real people, rather than be lectured or sold to for 2 days.

eTail=More

More Innovative Content from Internet Retailer’s Who Have Succeeded, Not consultants or vendors who want your business

85% of the program is delivered by executives who run retail businesses giving you immediately actionable information with which to return to the office

Best Ratio

The ratio of buyer to seller is higher than any other show ensuring the perfect mix of networking, knowledge sharing and solution solving

Longest History of Providing Content to Retailers

eTail has been around since ’99, experiencing the industry’s highs and lows. Directly benefit from these deep industry relationships and strategic insight by attending

More Proven Strategies

Nowhere else can you attain this much best-practice-based, actionable information about how to run your online retail business.

More Countries Represented on the Agenda

Expanding your global footprint? Protecting Market Share on Your Home Turf? Nowhere else can you get global insight and set international strategy like you do at eTail – with speakers from 8 different countries & 19 retailers with an multi-national footprint

More Collaboration

Our Advisory Board of senior-level Retailer executives has co-created the event making eTail truly an event created by Retailers for Retailers.

Advisory Board

eTail is Devised by Leading Multi-Channel & Internet Retailers

Hundreds of research calls with high-level retailers fuel the etail event agenda. Our advisory board of senior-level executives co-develops the event, making eTail truly an ecommerce conference Created by Retailers, For Retailers.

View Full List of eTail Board Members Here is a few below

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Jonathon Brown
Head of JohnLewis.com, John Lewis Direct

Jonathon joined John Lewis in November 2009 as their head of Online. Previously, he spent three years as Director of Multi-Channel at DIY titan B& [read more]
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Vincent Potier
Managing Director, Vonage

Vincent Potier, Managing Director, Vonage UK Vincent has been responsible for Vonage’s operations in the UK since May 2008. In less than two years, he [read more]
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Julien Shirley
Head of Digital Marketing, Figleaves.com

Having previously been Head of Ecommerce for major players in both the Travel and Fashion Retail industries, Julien has recently moved to Figleaves.co [read more]
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Richard Clark
Head Online Marketing, Best Buy UK

As the head of online marketing for Best Buy UK, Richard is currently devising the online marketing strategy to support a successful launch. Key focus [read more]
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David Walmsley
Director of eCommerce, Dixons Store Group (DSGi)

David Walmsley is Director of eCommerce at Dixons Store Group (DSGi) since October 2009, where he carries full P&L responsibility for the online b [read more]
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