eTail Europe In The News

ZAPPOS (USA)

Three-Year Growth: 948%
2007 Sales Growth: 40%

Zappos.com became USA’s leading online shoe retailer over the past 8 years. They are renown for their customer service fostering customer loyalty and their revenues grew from $1.6 million in ’00 to $597 in ’06 and $840 million in ’07 and they expect to top $1 billion in ’08. In August of ’07, Zappos reached a new milestone; 6 million paying customers.

Tony Hsieh, Zappos CEO says ¾ of shoppers who make a purchase each day on Zappos.com are repeat customers. “We continue to grow sales in all of our categories, especially our non-footwear categories of apparel, handbags, sunglasses, watches and other accessories, which are growing even faster than footwear.”

The company spent most of 2007 diversifying its operations and acquired 6pm.com, a specialty shoes site from eBags.com (another eTail Europe Keynote Speaker) last August. Zappos also launched a Canadian website and four outlet stores. “We expanded our outlet stores to four stores in Las Vegas and Louisville,” says Hsieh. “Our outlet stores allow us to maintain higher prices on Zappos.com so that we can continue building our brand to be about service and selection and not about price.”

Zappos now carries more than 1,200 brands and stocks an online inventory that includes more than 3.5 million items and 150,000 styles. “We continue to grow primarily through repeat customers and word-of-mouth,” says Hsieh. “We will continue to focus on building our brand and our culture around providing the best service.”

At eTail Europe, Alfred Lin, COO/CFO of Zappos.com and Tony Hsieh, CEO, introduce you to the company’s history, culture and values with a steadfast focus on building customer loyalty. They share how they manage a wide selection of over 915,000 unique products, the keys to providing exceptional end-to-end customer experiences and reveal the top 10 lessons Zappos has learned in its short history.

Session: How Zappos Grew So Big So Fast: Top 10 Lessons Learned in e-Commerce

Speakers: Tony Hsieh, CEO, Zappos (USA) & Alfred Lin, COO, Zappos (USA)

When: 9:15 am, June 4th at eTail Europe – Café Royal, London

Further Zappos & eTail program details: http://www.wbresearch.com/etaileurope/agenda_main_full2.asp#915

Event - eTail Europe

Are you ready for eTail Europe? Join us at the prestigious eTail Europe event to be held at Café Royal in central London between June 2-4, 2008, and join over 280 leading e-commerce executives from all over Europe.

Attracting more than 280 leading e-commerce executives, eTail Europe brings together thought leaders from across Europe. Attendees are seasoned multi-channel online retailers, who consider eTail the platform to voice their concerns, successes, issues and challenges to an audience of their peers in order to share and find solutions.

Speakers include;

Brent Hoberman, Founder & CEO, MyDeco & lastminute.com
David Walmsley, Head of Web Selling, John Lewis
Ulric Jerome, MD France & Northern Europe, Pixmania.com
Jana Eggers, CEO, Spreadshirt
Peter Cobb, SVP & Co-founder, eBags
Tony Hsieh, CEO, Zappos
Francesca Ecsery, General Manager UK, Cheapflights Ltd.

and

James Scott ChannelAdvisor’s UK managing director, who will be presenting the company’s vision for new retail opportunities in Comparison Shopping and Online Marketplaces in his presentation – “Reaching Buyers Wherever They Shop Online – New Retail Opportunities in Comparison Shopping & Marketplaces” at eTail Europe on June 3, 2008 at 12.45pm.

James presentation will share some real-life case studies from top retailers such as Schuh, Charles Tyrwhitt and Orvis, as well as discussing the best practices employed by the retailers as they access new buyer pools. He will also be looking at the importance of tracking true ROI on each channel as well as considering the influence of these channels on SEM and SEO performance.

eTail Europe event to be held at Café Royal in central London between June 2-4, 2008. For more information or to register for eTail Europe visit: www.wbresearch.com/etaileurope/

by Marcus Austin (Web Editor)
http://www.internetretailing.net/news/event-etail-europe