About Your 2012 Speakers

In this business, on some level we are who we’ve worked for and the brands we worked on. For more than 14 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the interactive and social space.

His career spans both the client and agency sides of the marketing and advertising industry, covering stops at renowned organizations that include Fallon, Leo Burnett, and ConAgra Foods. His focus has always been on solving business problems by leveraging consumer driven insights to fuel creative ideation. From video games to mobile and social to the future of websites, Kmiec is always thinking forward. He doesn’t view interactive as simply digital; to him, it’s more than what’s taking place on a computer screen.

A frequent speaker and news contributor, he’s constantly challenging the norm and convention. Opinionated, but honest and always grounded in facts, he enjoys a spirited conversation and the culture of continuous knowledge transfer.

Andrés Amézquita is Vice President of E-Commerce for Mattel Inc., a leader in the design, manufacture and marketing of toys.

With ten years of global experience in the toy industry, both in traditional and non traditional marketing roles, Andres plays an integral role in creating the present and future of ecommerce within Mattel. His accomplishments include launching Mattelshop.com in October 2009 within a very compressed time frame. Every day he explores new ways to deliver shopping experiences on the web and as part of that he is leading an Hispanic marketing effort for Mattelshop.com.

Mattel’s rich portfolio of brands is known to generations of children around the world, and includes Barbie®, Fisher-Price®, Hot Wheels® and American Girl®. With headquarters in El Segundo, Calif., Mattel has offices and facilities in more than 40 countries and sells its products in more than 150 nations throughout the world.

Ann McGlinchey is Vice President, Customer Relationship Management at 1800Flowers.com – the world's leading florist and gift shop that delivers smiles with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. Ms. McGlinchey’ s responsibilities include customer retention and growth strategies, direct marketing via print and email channels, analytics and decision support, and customer loyalty programs.

Her marketing expertise and accomplishments span a wide array of online and offline marketing disciplines, including multi-channel marketing, integrated product development and go-to-market strategies; development and implementation of CRM/marketing databases; and establishment of a closed loop sales and marketing process.

Ashish Mistry is the President and CEO of KontrolFreek, the leading developer of innovative gaming gear. He develops and oversees the company’s strategies across all key business divisions including R&D, marketing, sales, and operations. Under his leadership, KontrolFreek has experienced staggering growth in both revenue and customer reach from its humble beginnings in 2008 - And has emerged as one of the fastest growing brands in the video games industry.

Mistry brings over a dozen years of industry experience to the position, having served in executive roles with high-growth companies in the technology and consumer markets. Ashish's first entrepreneurial role was as co-founder of Virtex Newtorks (Acquired by Leapfrog Services), then as an early team member of AirDefense (Acquired by NYSE: MOT), followed by a senior leadership role with RCMS Group (Acquired by NYSE:ARC) and ultimately as President and CEO of KontrolFreek.

Ashish also makes time to mentor and support the Atlanta start-up community as a former Entrepreneur-in-Residence at Georgia Tech's Advanced Technology Development Center (ATDC), and current member of its Board of Advisors. He is active in non-profit organizations that foster entrepreneurship, including board positions with Venture Atlanta and the Atlanta CEO Council, as well as serving on committees with the Metro Atlanta Chamber of Commerce.

Barton Stabler is Director of Brand Strategy, Design, and User Experience at Ultimate Office, and Executive Creative Director at Best Visual Identity. In the world of design, Barton has made a mark and loved doing it. He's worked with major magazines and Fortune 500 corporations, winning awards, and exploring visual challenges. He specializes in the projects clients don’t know what to do with. He’s happiest exploring uncharted territory and coming out with visuals that work.

Barton’s never been afraid of exploring the new and different. As a Creative Director, he still enjoys catching, conceiving, sharing, and driving home a vision. Vision is more than just what you see in your head; it’s what you can get others to see. And it’s what he’s been doing throughout his career.

Benjamin Kirshner founded CoffeeForLess.com, an online coffee retailer in 1998. CoffeeForLess is one of Internet Retailer’s Top 500 websites, and has been named to the Inc. 5000 Index for 2007,2008, 2009 & 2010. Ben is an Adjunct Instructor at New York University’s School of Continuing and Professional Studies teaching on the topics of search engine Marketing (SEM) and Search engine optimization (SEO). He is a frequent guest lecturer on Search Engine Marketing strategies at various universities, has been quoted in nationwide news publications including the Wall Street Journal. He also serves as a consultant for The Gerson Lehrman Group, currently ranked in the top 2% of over 100,000 consultants worldwide.

BJ Emerson is an award winning social technology executive who has a long and consistent track record of innovation and leadership within the organizations he serves. BJ's unique perspective comes in part from spearheading the integration of the Tasti D-Lite brand experience with online communities and was largely responsible for taking the brand from a place of social negligence to social prominence in just a few short years. He has appeared on CNBC, has been quoted in The New York Times, Reuters, Inc magazine, Entrepreneur, and AdAge as well as numerous other publications including the cover Hospitality Technology magazine. His revolutionary use of mobile coupons on Twitter in 2009 earned Tasti D-Lite a spot in Twitter’s Business 101 Case Studies which ultimately led to invitations for Tasti D-Lite to be launch partners with business products for companies such as Foursquare and Google. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People Behind Them and his projects have been featured as case studies in 6 different books due out in 2011. BJ also provided the foreward to Location Based Marketing for Dummies. BJ currently sits on the board of SNAP Services, LLC which is the first Social Network Appreciation Platform to enable businesses to bring together point-of-sale transactions and the digital word-of-mouth customer rewards.

Bob Kupbens joined Delta in March 2010 and is currently the Vice President of Marketing and Digital Commerce. He is responsible for Delta’s marketing strategy and execution across all physical and digital touchpoints. As a part of this role, Bob’s team develops and operates all digital customer interactions including delta.com, mobile applications, self-service airport kiosks, in-flight entertainment, customer email communications, in-flight Wi-Fi and social media marketing.

Bob is also responsible for Delta’s CRM strategy and content development, managing all customer interaction across channels. He is based in Delta’s world headquarters in Atlanta, Georgia.

Before joining the Delta team, Bob held several positions at Target Corporation including Vice President of target.com. He also worked previously at A.T. Kearney management consultants and Ford Motor Company.

Bob Kupbens joined Delta in March 2010 and is currently the Vice President of Marketing and Digital Commerce. He is responsible for Delta’s marketing strategy and execution across all physical and digital touchpoints. As a part of this role, Bob’s team develops and operates all digital customer interactions including delta.com, mobile applications, self-service airport kiosks, in-flight entertainment, customer email communications, in-flight Wi-Fi and social media marketing.

Curtis Kopf is Managing Director of Ecommerce and Customer Innovation at Alaska Airlines. In his role, he manages ecommerce, digital marketing, mobile and CRM for Alaska Airlines, which leads traditional carriers in customer satisfaction and operational performance. In the last year, Curti's team has relaunched Alaska's iPhone app, launched a new Android app and a new mobile website. The new apps have been nominated for three App of the Year awards and featured in a national Sprint television ad. The new apps have received strong customer reviews and driven significantly increased usage. In that same time period, Alaska relaunched its ecommerce site, alaskaair.com, launched the Flying Social Facebook app and has won industry awards in the use of social media.

Curtis's fascination with digital technology began in 1998, when he joined Amazon.com in the early days of ecommerce. Curtis spent 7 years at Amazon.com in the UK and US in a variety of leadership roles. He worked for Microsoft from 2005 to 2010 in a variety of digital and communication roles and has been at Alaska Airlines for more than a year.

Dre Madden is StubHub's Head of Sales and Revenue Development - New Platforms Group. She has an extensive marketing background with experience at leading e-commerce companies and high-growth start-ups. Dre manages the Digital Marketing channel for innovation and all new ventures, which comprises online, social and mobile Marketing, along with newly acquired Zvents.

In addition to leading the digital marketing team, she helped launch StubHub’s first mobile applications. Most recently, she introduced StubHub’s mobile barcode product with the SF Giants, enabling fans to enter the venue via their mobile device. Prior to her leadership role in digital marketing, Dre led StubHub’s Customer Satisfaction group, analyzing customer data and turning insights into actionable solutions.

Under her leadership, her team has received several awards of excellence (Customer Sat-- Ace Awards, Davey Award—Online Advertising). Prior to StubHub, Dre worked at eBay in the Tickets category, eGroups (Yahoo! Groups) and Kick.com. An entrepreneur at heart, Dre also co-founded Date My Friend, an event-based company focused on single’s networking.

Dre has been an industry spokesperson for multiple marketing channels, speaking on panels that discuss future trends within email marketing, display and mobile commerce.

A former sports writer who began his daily newspaper career at age 17 (before there were laptops), Emery’s entry into eCommerce was as a Jr. Copywriter for the web team at HSN in St. Petersburg, Fla. He spent four years at HSN, eventually leading the Digital Content team, launching the company’s social media program and becoming an expert in online video and interactive content.

In July 2011, he joined The Body Shop, where he serves as Head of eCommerce and spearheads the beauty retailer’s web businesses in the U.S., Canada and Mexico. He oversees all online marketing efforts, while leading the company’s digital strategy and the creation and distribution of content across web, mobile and social platforms. He has a Pinterest account and uses Twitter as his primary news source.

Hema is a seasoned, customer-centric marketer with over 12+ years of experience in managing marketing programs that drive customer engagement, loyalty and retention with an eye towards profitability. She is the VP of Marketing for customer acquisition and retention at ModCloth, an online clothing and accessories retailer with a focus on independent and vintage-inspired fashion.

She has held marketing leadership roles in brands like Yola, Snapfish and AOL. At Snapfish she was responsible for over 70% of North American business revenue and during her tenure grew revenue by over 174%. Hema comes from a consulting background where she specialized in CRM consulting with clients like Veritas, Apple and Motorola.

Jack Kiefer possesses a unique combination of marketing and technical expertise. A veteran of the Internet and e-commerce, Jack sold his first book online for a Health Sciences Publisher in Gopher space (early alternative to the World Wide Web) in 1994 and hasn’t looked back.

Jack was part of a very small team which founded and developed the Comcast @Home business (now called Xfinity). He then moved to the start-up iVillage.com, an early online women’s community. At iVillage he realized that a blend of good content and strong ecommerce seemed to be a good idea, so he was part of a small team which acquired and re-launched iBaby.com. Mr. Kiefer moved from iVillage to the finance world, where he was responsible for building the first Fixed Income Trading Intranet for Banc of America Securities as he served as the Vice President of Corporate Securities Trading.

Still believing in ecommerce, Jack left Wall Street, and founded BabyAge.com in 1999. He has been successfully running the BabyAge.com since its inception.

Jack has been invited to sit on many start-up Board of Directors, and also consulted with several start-up and small businesses on their Internet Development and Business and Marketing Planning.

As the Director of Online Marketing for Redbox, Jake Fenske oversees the strategy for Redbox’s consumer marketing and transactional email programs. Most recently Redbox rolled out its 1:1 email marketing effort, leveraging a 360 degree view of customer behavior to drive incremental revenue with personalized recommendations and offers. Jake also leads the Redbox search, mobile, social and interactive marketing strategies.

Jeff Ulrich has worked in the Airline business for over 24 years. His background is as varied as the number of years he's worked for Continental and now the new United; from Call Centers to Airports to Technology, all of his experience has focused on enhancing the Customer Experience. In his current role as Sr. Manager Emerging Technology, his overall goal is to deliver and implement technologies that make sense and provide exceptional customer service.

Jeff’s most recently been involved with the design and launch of Continental’s and United’s mobile app. Designing an Airline mobile app presents unique challenges; users tend to be on the go, they need to access information while navigating the airport and juggling luggage. The information is constantly changing and updating, so determining live data requirements vs. data that can be resident in the app is an ongoing consideration. The United mobile app strives to provide the busy traveler with just the right balance of information and functionality.

As Senior Vice President of Retail, Joe happily watches over the entire retail experience to ensure customers are having an equally happy shopping experience.

Joe comes to us from Canvas on Demand, a CafePress company that prints photos on canvas. Along with Tom Lotrecchiano, Joe co-founded the company in 2003, taking Canvas on Demand from a cocktail napkin scribble to the INC 500 list of fastest growing companies in America. In the process, Joe was named a finalist for Ernst and Young's Entrepreneur of the Year Award. He also previously held the position of Director of Sales for Art.com, earned a Bachelor's degree from Ball State University, and an MBA from Boston College.

John Peebles is vice president, marketing strategy & innovation for Avis Budget Group, one of the world's largest car rental companies. His responsibilities include mobile strategy & execution as well as new product development. With Avis Budget Group since 2002, Peebles put in place programs for online advertising, multi-variate testing, search engine optimization, affiliate marketing, social and mobile. Company-controlled web sites are now Avis Budget Group’s largest distribution channel, accounting for over $1 billion in annual revenue.

Previously, Peebles was vice president, client services for LockStream, a digital rights management software firm. He has also worked for US Interactive where he devised Internet strategy and websites for RCA, Network Solutions and the U.S. Senate.

Judah creates economic value from data, analytics, and research. Judah is a co-founder of Analytics Research Organization (ARO, pronounced ""Arrow') and Digital Analytics Thursdays, which are both 501c3 and 501c7 non-profits. He has contributed to the conversation about the Internet and spoken at events across Earth, including X Change, I-COM, eMetrics, eTail, and AdobeMAX. He emceed and programmed Mediapost's OMMA Metrics and Research conferences in both NYC and SF. Judah is also a Vice-Chair at I-COM.org

Judah has guest lectured at universities, including Stern School of Business at NYU, Olin School of Business at Babson College, Baruch College, and Boston College - and he has authored many articles, papers, and other written contributions. He is beginning research into digital behavior at Sloan School of Business at M.I.T. Judah is an advisor to several early-stage internet companies, including YieldBot, Localytics, CLRVYT and is also on the strategic advisory boards for Webtrends, Observepoint, and Rubinson Partners.

Judah has also worked globally managing business and digital analytics teams in the Internet and software industries since '90's including Sun Microsystems, Reed Elsevier, and Monster Worldwide. He holds an MBA and an MS - and values music, art, innovation, and creativity

Kim Luegers joined Pandora from DRAFTFCB where she led emerging media strategy & planning for the Chicago office. Kim began her career in advertising, buying & planning traditional media in Chicago and worked at both Mediaedge and OMD. For the five years prior to her joining Pandora, she has been leading the charge at DRAFT FCB to provide vision and insights to their top clients including Miller Coors and State Farm on new media initiatives including Mobile, Interactive, Internet Radio, Advanced TV, Digital Out of Home, and Console based gaming.

Recognized in 2010 by Mobile Marketer as one of the Top Women to Watch in Mobile, Kim is responsible for helping Pandora generate new revenues from mobile and emerging media; creating ad products for online, mobile and other digital media; and working with clients to develop effective mobile programs, among other tasks.

Leland Rechis is the Director of Product at Etsy, leading the Product team for the company. He has over 15 years of experience in user design and experience. Leland has a deep experience in mobile, he lead mobile product at Twitter, and was a lead designer launching the Android OS core platform and Android Market in 2008 at Google. Through these experiences, he also has worked closely with the Japan market, launching Twitter mobile, Google transit, Android localizations and redesigning mobile search specifically for Japanese handsets. He's worked at a number of digital consultancies including Razorfish and Organic, launching large e-commerce experiences for top brands, including Starbucks, Barnes and Noble and Sony PlayStation.

Lisa Gavales is Executive Vice President and Chief Marketing Officer for Express, a publicly held, dual-gender fashion brand that has been a leader in specialty retail apparel for more than 30 years. Ms. Gavales oversees Marketing, Visual and Express.com. In this role, she is responsible for building the brand and creating compelling, consistent messaging and imagery throughout all customer channels.

Ms. Gavales joined Express in January 2008 and quickly made an impact on the brand. To celebrate the brand’s IPO in May of 2010, her team staged a runway show in front of the New York Stock Exchange – the first brand to do this in well over a decade. In addition, Ms. Gavales has led Express.com from a ‘late to the game’ retailer to a leader in e-Commerce; created one of the top 15 mobile commerce apps of 2010 and launched Facebook commerce in early 2011. In July of 2011, under Ms. Gavales’ leadership, the marketing team staged its fifth Rock the Sidewalk runway show, this time in New York’s Time Square. Part of the event included breaking the Guinness World Record for the Most People Modeling on a Catwalk by more than doubling the previous record.

Prior to Express, Ms. Gavales spent 14 years with Bloomingdale’s and most recently served as Senior Vice President of Marketing. She also held various merchandising and Strategy roles for Bloomingdales, including Vice President of Planning, General Merchandising Manager. She also led the launch of Bloomingdales.com. Before Bloomingdales, Ms. Gavales spent five years as a Retail Strategy Consultant with Management Horizons, a division of Price Waterhouse Coopers. She began her career in the training program at R. H. Macy’s & Co.

Lisa Kranc has served as Senior Vice President, Marketing, Customer Satisfaction, of AutoZone, Inc. since 2001 when she joined AutoZone.

Prior to joining AutoZone, Lisa held top marketing positions at Giant Eagle, Inc Supermarkets in Pittsburgh, PA, Bruno's Supermarkets in Birmingham, AL and at Hannaford Bros Co Supermarkets in Scarborough, ME. Lisa began her 34+ year career in brand management in the consumer packaged goods arena--at the Clorox Company, Cadbury Schweppes, llc and Alberto Culver, Inc.

Lisa graduated cum laude with honors from Brandeis University with a bachelor's degree. She also earned her MBA from Columbia University in Marketing.

Lisa currently serves on several industry and community boards, including: Brandeis University Alumni Association (vice president), Automotive Aftermarket Industry Association (AAIA) (vice president), Memphis Crime Commission's Operation Safe Community (chairman of the Marketing Committee) and Brooks Museum of Art (Board of Directors).

Lisa was awarded the 2009 AAIA/Car Care Board Industry Woman of the Year.

Perry Cooper joined Rue La La in 2011 as the Chief Marketing Officer, responsible for establishing Rue La La as the online destination for a life of style by leveraging best-of-breed direct and online marketing strategies to scale the business. He is tasked with continuously improving Member engagement and retention by implementing loyaltyenhancing capabilities, programs, and benefits, and serves as lead strategist for consumer marketing to maximize brand partnerships and sustain direct relationships with Rue La La’s Member base.

Prior to Rue La La, Perry oversaw the business strategy and operations of the NHL’s Digital Media platforms, leading the NHL to be recognized as best in class. Under his direction, the National Hockey League experienced record levels of consumption year-over-year, leading to his being listed among the “People to Watch This NHL Season” by SportsBusiness Journal magazine in 2009. And in 2010, the NHL was a finalist for “Best in Sports Digital Media” at the SportsBusiness Journal’s Sports Business Awards and won “Best Use of Email Marketing” at the ClickZ Connected Marketing Awards.

Perry has also served as the senior director of customer strategy and database marketing for Time Warner Cable, and the director of database marketing and fan relationship marketing for the National Football League. Additionally, he held a variety of roles while associate director of direct marketing on the publishing side of Sports Illustrated.

In his capacity as Senior Director of Interactive Media for the Boston Celtics, Peter Stringer is responsible for crafting the team’s interactive and social media strategy. He joined the team as Internet Operations Manager in November 2005.

Stringer overhauled Celtics.com in the summer of 2010, integrating video and social media content for a more interactive and engaging fan experience. Celtics.com was recognized as a top team website at the NBA’s annual marketing meetings in 2007, and over the past four seasons, Celtics.com has consistently ranked among the top three trafficked team websites in the NBA.

Stringer launched and cultivated the Celtics’ social media channels over the past two seasons, building an audience of over 6.4 million ”Likes” on Facebook (currently the second-largest audience among North American professional sports teams) and over 470,000 followers on Twitter. The team also delivers behind-the-scenes footage and exclusive video content to both Celtics.com and YouTube. The team’s “Pin It to Win It” contest on Pinterest is believed to be a first in professional sports on the emerging social media platform.

In 2009, Stringer conceptualized and developed GameTimeLive, an interactive game-tracking and blogging experience that combines up-to-the-second stats and scores with a live fan blog and Twitter feed. GameTimeLive was met with wild success and drew more than 50,000 unique fans to Celtics.com during the epic triple-overtime Game 6 tilt vs. the Chicago Bulls in the 2009 postseason. He also conceptualized and managed the development of Celtics 3-Point Play, a first-of-its-kind Facebook application that allowed Celtics fans to predict statistics for their favorite players while collecting valuable fan data for the team’s marketing efforts.

Seth Moore joined the overstock team in 2006 to run the website analytics and testing program. He has since served as director of business intelligence, CRM, search, product management, and other positions. His primary expertise is in leveraging data to improve business decision making.

As Vice President of Product, Sumant oversees product management at CafePress as well as the development of its emerging businesses.

Preceding his work at CafePress, Sumant held executive level roles in general management and marketing at Vantage Media and Oversee.net, where he managed the firm's travel and social networking businesses. Over the last 15 years, Sumant has held leadership positions in online marketing, product management, and technology at leading consumer Internet companies Yahoo! and idealab!. Sumant began his career in management consulting, leading large-scale systems implementations.

Cheryl Kaplan currently oversees the Customer Experience teams, including Creative, User Experience, Production, Event Programming, and Customer Service. As a member of the executive management team, she has been instrumental in the launch and growth of Rue La La, and continues to represent the interest of the customer and Rue La La to promote the best experience for all.

Cheryl originally joined the company as a key member of the SmartBargains.com management team. As the ‘WOW’ Buyer joining the company in 2000, she was responsible for finding the unexpected, gotta-have-it deals that originally set SmartBargains.com apart. Prior to joining SmartBargains, Cheryl worked at RedRocket.com, a children’s e-retailer and division of MTV Networks. Cheryl’s extensive retail background includes experience at The Original Levi’s Stores, Filene’s, GAP, and The Ozer Group.

Twitter: johndoughney

JD Doughney is the Senior Social Marketing Manager at Coca-Cola North America, where he leads social media strategy across Coca-Cola’s still beverage portfolio. The brands that he works on include vitaminwater, smartwater, Powerade, Minute Maid, Odwalla, Simply Orange Juice, Fuze, Dasani, Nestea, Gold Peak Tea and NOS. JD also leads the CCNA Social Marketing Center of Excellence.

Prior to leading social media strategy at Coca-Cola, he served as Director of Field Marketing Operations for Glaceau, makers of vitaminwater. Holding a series of positions with Glaceau, he was integral in taking the brand from $175 million to over $1 billion in sales through his five years with the company.

Mr. Doughney has also worked in sales and marketing roles with Red Bull North America and E&J Gallo Winery.
Mr. Doughney has spoken at several industry events and has guest lectured for several corporations and universities.

Kelly was named Senior Vice President, Marketing for DSW Designer Shoe Warehouse in March 2012. She is responsible for engaging the organization to dutifully optimize all customer relationships. She is accountable for DSW Rewards, with approximately 19M members, precision marketing strategy, customer advanced analytics, research, call center, social media, digital media, the online customer experience, and advertising.

She most recently held an executive role at Waste Management. There, she launched an inaugural CRM framework which quickly drove significant results. This strategy included customer-centric operational diagnostics and frontline employee rewards. This undertaking marked a major shift in the company’s transaction-focused culture.

She joined WM after 11 years at Continental Airlines, Inc., where she was Director of CRM. She implemented an award-winning CRM program which realized over $300 million in benefits. Awards include CIO Magazine Award for CRM Best Practices, Gartner Award for Business Intelligence Excellence and 1 to 1 Award for Technology Innovation.

She has been featured in Harvard Business School as one of the 2003 Dynamic Women in Business. She is an adjunct professor at Kellogg School of Management and Freeman School of Business in graduate courses “Managing Customer Relationships for Profit” and “Driving Strategic Results through IT Portfolio Management.” She is featured in “Super Crunchers: Why Thinking by Numbers is the New Way to be Smart,” a book by Yale Professor Ian Ayers and “15 Marketing Metrics All Marketers Should Know”, a book by Northwestern Professor Mark Jeffery.

Ken Mowry oversees digital commerce experiences, digital marketing, and customer engagement management for Charming Shoppes, a $2 billion publicly-held retailer which owns the Lane Bryant, Fashion Bug and Catherines clothing brands and operates more than 1,900 stores.

Before joining Charming Shoppes, Ken served as Senior Vice President and User Experience Executive for e-commerce, mobile and ATMs at Bank of America, managing the bank’s internal digital design agency and usability engineering team. Prior to joining the bank, he held leadership positions in e-commerce at Sears, Kohl’s Department Stores, and at an Internet startup, Total Sports. Total Sports deployed and hosted more than 120 sports websites and delivered tens of thousands of real-time cybercasts of sporting events for MLB, NCAA, major collegiate conferences and universities across the United States. During Ken’s first ten years of his career, he held leadership positions in visual journalism at The Atlanta Journal & Constitution in Atlanta, Georgia and The News & Observer, in Raleigh, North Carolina.

Ken lectured professionally throughout his career on topics ranging from visual journalism to mobile commerce usability.

Luke is currently Chief Product Officer and co-founder of Bagcheck Inc. Prior to this, he was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-looking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke is the author of two popular Web design books (Web Form Design & Site-Seeing: A Visual Approach to Web Usability) and many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a co-founder and former Board member of the Interaction Design Association (IxDA).

Previously, Luke was the Lead User Interface Designer of eBay Inc.'s platform team, where he led the strategic design of new consumer products (such as eBay Express and Kijiji) and internal tools and processes. He also founded LukeW Ideation & Design, a product strategy and design consultancy, taught graduate interface design courses at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical Web browser, NCSA Mosaic.

Matthew Shadbolt is the Director of Interactive Product & Marketing at The Corcoran Group, Manhattan's leading real estate brokerage, where he is responsible for all of Corcoran's interactive output and advertising. His responsibilities include the tactical value-building implementation of new features for multiple interactive platforms such as corcoran.com, and Corcoran's initiatives in social media, advertising, video, mobile and search. Under Shadbolt's guidance Corcoran's online audience has quadrupled in less than 5 years. He recently spearheaded the organization's first steps into mobile marketing and content production with the launch of its first iPhone and Android applications, and is an active participant in Corcoran's social media presence across Facebook, Twitter, YouTube and Foursquare.

Prior to joining Corcoran, Matthew spent five years at Home Shopping Network QVC, first as Senior Interactive Designer at QVC UK in London (where he developed the world's first real-time interactive television purchasing application), and later as Manager of Graphics at QVC headquarters in the United States, where he oversaw the creative strategy and production of QVC's broadcast output and brand strategy.

He has taught at numerous academic institutions including Oxford, Yale, New York University (NYU) and the Art Institute of Philadelphia. He has spoken at numerous national and international conference panels on topics related to real estate advertising and the industry's interactive future.

His work has been published across many publications, including The New York Times, The Guardian, Mashable, Crains, Forbes and The Huffington Post. His work is regularly published in real estate industry publications such as The Real Deal, Curbed, Inman News and the Real Estate section of The New York Times, in addition to being a regular writer for Inman Next, a website focused on technology for the real estate industry. Shadbolt has been a member of the New York Chapter of AIGA since 2004 and is an enthusiastic member of the Anglo-Zulu War Historical Society. He is also a current member of the Hitwise Online Competitive Analysis and Analytics Advisory Board.

Prat leads cross-channel mobile initiatives for Staples.com and Staples stores to drive revenue growth and enhance the cross-channel customer experience. He is additionally charged with leading Staples Cambridge, Massachusetts e-commerce innovation center and global mobile growth initiatives. Under Prat’s direction, the Staples mobile team has recently launched several assets including a mobile website, smart phone applications and a tablet site.

Prat has over 15 years of experience leading mobile and online innovation as well as product development efforts for companies in the healthcare, finance, insurance and defense industries. He is passionate about online and e-commerce innovations and interested in learning more about cutting edge interactive and mobile technologies. Prat earned a Masters in Business Administration from the Massachusetts Institute of Technology’s Sloan School of Management and a Bachelors degree in Computer Science and Engineering from the University of Madras.

Tanja Omeze, VP of Digital Marketing, is responsible for digital marketing initiatives and the online store for educators. In this capacity she oversees the growth of new and existing digital marketing channels including paid media, search, email, CRM, and social media, managing the marketing team, multiple agencies, research and creative development. Previous to leading digital marketing at Scholastic, Ms. Omeze managed digital programs and businesses for leading brands such as Weightwatchers, Citigroup and Pfizer, overseeing large-scale digital and integrated marketing initiatives with budgets of over $40MM. Leadership roles have spanned digital and cross-channel acquisition marketing, consumer research, website and social strategies, marketing analytics, CRM, and new product launches.

Tanja also consulted for dozens of organizations on the development and launch of online businesses and initiatives. Industry experience includes publishing, education, health, financial services, B2B and technology. She also founded and served as CEO for one of the first online marketplaces and professional social networks, iAnswers.com.

Ms Omeze began her career as an analyst in banking and has been a guest speaker at various digital conferences and universities.

Tim is responsible for all aspects of e-merchandising for America’s leading Internet grocer. This responsibility includes utilization of a variety of digital tools to drive merchandising success across Peapod’s Internet and mobile platforms. Additionally, Tim serves as Managing Director of Peapod Interactive, the company’s marketing services division. This division leverages the unique targeted media and information capabilities of the online shopping experience to create a suite of innovative online marketing service products. This is Tim’s second stint at Peapod, having been part of the company’s management team in the mid-late 90’s.

Prior to re-joining Peapod, Tim was Chief Executive Officer for G2, a $150MM division of the Grey Global Group that focused on bringing innovative shopper marketing solutions to clients such as Kraft, Procter & Gamble, Nokia and Diageo. In this role, Tim was responsible for leading the company’s evolution from a retail co-marketing entity to a multi-media promotional marketing agency that became a leader in the emerging space known as “shopper marketing”.

Tim has also held senior management positions at J.Walter Thompson, Ketchum Communications and Bozell, with responsibility for business units that brought integrated marketing solutions to Kellogg, Campbell’s, Sara Lee and ConAgra among others.

Todd McClain is Vice President of CRM and Analytics for Vistaprint’s North American business unit where he’s responsible for all aspects of retention marketing. This includes direct marketing initiatives driving repeat revenue as well as overall customer experience strategies. He and his team’s main goal is to grow the lifetime value of Vistaprint customers using a variety direct marketing channels such as email, direct mail, and catalog.

Prior to his current role, he held a variety of analytics positions within Vistaprint. Todd held increasing levels of responsibility within analytics building the business, channel, and web analytics teams during his tenure. Prior to joining Vistaprint, Todd held database marketing and analytics positions at WearGuard (now Aramark) and HealthAct.

Virginia Suliman is the Vice President of Digtal Design & Development for Hilton Worldwide. Ms. Suliman boasts more than 20 years of hospitality management experience — 14 of them at Hilton — in areas such as managing Hilton’s global distribution strategy, third-party travel agency relationships, and online distribution. Ms. Suliman is currently responsible for the online and mobile presence on behalf of all ten brands around the world, managing a team of 100+ professionals worldwide. Focused on advancing Hilton’s core booking site, Ms. Suliman also drives innovation for Hilton and its guests through global expansion, mobile development, and progressive Web tool integrations. Ms. Suliman also leads Hilton's Social Media Planning & Integration activities globally.

Among the numerous achievements that Ms. Suliman and her team have earned for Hilton are achieving multibillion-dollar revenues from its Web sites, several No. 1 J.D. Power rankings for the online booking interface, and industry firsts such as eEvents (online meeting planning) and Suite Selection (room selection functionality akin to an airline’s seat selection functionality). Ms. Suliman’s vision and leadership have earned her substantial recognition, including earning CIO magazine’s ""One to Watch"" award and Travel Agent magazine’s ""Rising Star""” award.

As the Director of E-Commerce for Eat’n Park Hospitality Group, Adam is responsible for the strategic direction, conceptualization, merchandising and marketing strategies, and plan execution for all aspects of Smileycookie.com.

Most recently Adam was the Director of Marketing for Eat’n Park Restaurants. Prior to joining Eat’n Park, Adam worked as Vice-President, Marketing and Business Development for the Internet start-up Cookbookconnection.com.

Ashish Braganza is Senior Manager of Global Business Intelligence at Lenovo. Mr. Braganza recently joined Lenovo and is responsible for building the company’s Global Business Intelligence practice, Multichannel Analytics and Testing and Optimization practice. In this capacity, he draws on his expertise in Web Analytics, Multichannel, Testing & Optimization and Digital Strategy.
Prior to Lenovo, Mr. Braganza was Manager of Digital Analytics and Optimization at Comcast Cable. In that role, he built and led the Web Analytics, Multichannel and Optimization practice for the eCommerce and Self Service channel at Comcast. In addition, he implemented and created the architectural design of Adobe Insight at Comcast, which was the first multichannel analytic product for the company.

Bill Tolany is the founding leader of Whole Foods Market’s digital efforts, with responsibilities including web, mobile, social, and national marketing. Whole Foods Market has been recognized for its excellence on Facebook, Twitter, Pinterest, and mobile apps.

As Head of Promotional Commerce, Bill Tolany is responsible for Whole Foods Market’s sales outside of its stores. The company’s gift cards, gift boxes, and other efforts are all intended to deepen the relationship between Whole Foods Market and its customers.

Halley Silver joined King Arthur Flour in October 2007, and since then has led the web team through three site redesigns, the launch of the Bakers' Banter Blog, and numerous web technology changes.

Before joining King Arthur, Halley managed online development at several companies, including the former Excite@Home and VeriSign. She also built and launched Hoofpicks.com, a free web-based, equestrian-event management service.

Jonathan Stephen is the Senior Producer of Mobile Products with JetBlue Airways, bringing more than eight years of experience in the mobile industry. In his current role, Jonathan is responsible for driving JetBlue’s overall mobile strategy as well as maintaining and enhancing the products in JetBlue’s mobile ecosystem.

Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he was responsible for coordinating the various committees of the organization as well as responsible for the MMA’s strategic initiatives, overseeing and publishing guidelines, best practices and educational tools for mobile media and marketing.

Jonathan has had the opportunity to speak at various events throughout Europe, U.S. and Canada, covering various topics around mobile marketing technologies, marketing best practices, and education on effective use of the mobile channel for brands and agencies. His past has also included various roles throughout the mobile ecosystem having worked at companies such as Motorola, Vindigo, and Flurry.

Patrick Collins has cemented 5th Finger’s reputation as a leader in mCommerce and in-store mobile solutions. Under his leadership, Collins’s team of mobile technologists and strategists develop experiences for premium brands such as Safeway, SanDisk, Victoria’s Secret and the U.S. Army, among others.

Collins has been a part of the 5th Finger executive team since early 2005 and has played a critical role in the company’s ranking as a Inc. 500 Fastest Growing Company, over the last five years. He was previously the chief operating officer for 5th Finger Australia. Prior to joining 5th Finger, Collins served as a leader at Fairfax Digital for six years where he developed the highest-volume and most respected web properties in his native Australia.

Martin leads innovation at TruEffect, leveraging 29 years of technology experience in the U.S. and

the UK. He has spearheaded innovations that have shifted the way marketers use technology.

Prior to joining TruEffect, Martin led the direct marketing efforts at Apple Computer’s Online Store. His

extensive career includes a unique combination of technology and marketing, ideal for leading

TruEffect innovation.

Martin’s successful career includes development of card/barcode based retail loyalty programs for

Clarks Shoes, census-based applied analytics for National Westminster Bank,

circulation/merchandise decision-support systems for technology reseller Zones Inc. and global

integrated CRM systems for Procter & Gamble.

Martin brings a keen sense of how best to apply technologies for competitive advantage and has

received innovation and performance awards in the UK, Europe and the US for his work.