Advanced Search Forum - Monday, August 3rd

9.00 - Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

9.45 - Chairperson’s Opening Remarks Rahmon Coupe, President & CEO, YourAmigo Chairperson’s Opening Remarks Rahmon Coupe President & CEO, YourAmigo Rahmon is currently CEO of YourAmigo, an organic search marketing services company which he co-founded in 1999. YourAmigo offers performance-based organic search solutions to medium to large websites around the world, with customers including Sony, Avon, Reebok, the Home Shopping Network and Brookstone, to name a few. YourAmigo’s services operate on websites in 31 different coun [read more]

10.00 - Panel Discussion: SEO – What Is New And Different That You Could Be Leveraging? Erick Barney, VP Marketing, Motorcyce Superstore Search engine optimization = increased traffic = increased sales. But how do you know if you are really “optimized”? Or are you ever? Our panel agrees that SEO is a journey and not a destination. If you stop innovating (and evolving), you’ll lose the game. They’ll examine ways that you can increase the effectiveness of your organic search campaign by staying one step ahead of the competition. With more and more companies getting more sophisticated with SEO, how can you still be a leader in your segment? Keep moving forward: Why you must constantly be testing and reacting to what Google is doing Fully understanding how Paid and Natural Search influence one another Is it better to be on the search results page with a natural search listing AND a paid search listing or is the natural search listing enough? Conducting an A/B test Keys to directing landing page results for both paid and natural search Erick Barney VP Marketing, Motorcyce Superstore Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and [read more]

10.35 - Interactive Rotating Roundtable Discussions Table 1: Timothy Seward, CEO, ROI Revolution Retail Moderator: Joe Schmidt, President, Canvas on Demand Table 2: Michael Leeman, USA Country Manager, Clicks2Customers Table 3: Craig Smith, Founder & Managing Director, Trinity Insight Retail Moderator: Michael Abolafia, eCommerce Director, Taylor Gifts Table 4: Bree Blazak, Director of Business Development, YourAmigo Retail Moderator: Mary Lesser, Director, eCommerce Operations, Eastern Mountain Sports (EMS) Table 5: Range Online Media Table 6: Groove Commerce Table 7: Mike Wachsnicht, Retail Search Director, OutRider

12:10 - Panel Discussion: Revamping Site Search To Drive eCommerce Revenue Higher Many retailers underestimate the importance of their site search results. Besides helping customers find what they are looking for, online retailers have the power to encourage shoppers to find even more! Relevance and organization are the keys to a successful strategy. Our panelists will discuss the steps that they took to deploy their site search strategies and reveal the results that followed. Understanding that you cannot put a value on helping your customers find what they are looking for Examining best practices for the organization of your site content Utilizing your site search as a navigation device that helps customers explore your site quicker and more effectively Providing the right promotions, content, images and layout to help engage customers in a more meaningful way Effectively managing landing pages across your site to increase conversion and keep customers shopping longer

12.45 - Lunch & Networking Lunch & Networking

1.45 - Continuation Of Interactive Roundtables No session description available.

2.30 - Panel Discussion: Creating Customized Search Campaigns That Will Drive Your Business There is no “one size fits all” search strategy; different types of retailers need to take different approaches. Once you understand your industry segment, only then can you begin to customize your search campaigns to drive your business. Our panelists manage all aspects of search for their organizations and pretty much all marketing that drives consumers to the web. They’ll discuss several key areas where they found they could further optimize search to drive revenue. Why do different types of retailers need different search approaches? Low-margin retailers vs. retailers who sell expensive products Understanding how your merchandise reflects your keyword bids Examining how to create consistent and successful keyword campaigns to maximize your ROI

3.05- Coffee and Refreshments

3.25 - Interactive Speaker Wrap-Up Session and Q&A Erick Barney, VP Marketing, Motorcyce Superstore Audience questions from throughout the day are answered Erick Barney VP Marketing, Motorcyce Superstore Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and [read more]

4.00 - Conclusion Of Advanced Search Forum Roundtable Moderators For Advanced Search Forum (Each table is moderated by a Retailer and a technical expert; Each table will last 20 minutes. There are 7 total tables) For more information on hosting a roundtable, call Chet Silverman at 646.200.7478 or email him at csilverman@wbresearch.com.

5.00 - Pre Registration For Conference Pre Registration For Conference

5.30 - eTail 2009 Welcome Reception Relax and enjoy the first networking cocktail hours of the event with this fun-filled reception at eTail.At the end of Search and Email Day, join retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to get all of your registration materials and jumpstart your networking activities at this welcome cocktail reception.