Email Marketing Day - Monday, August 3rd

9.00 - Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

9.45 - Chairperson’s Opening Remarks Chairperson’s Opening Remarks

10.00 - Email Content Guaranteed To Drive Conversions With resources thinner and budgets trimmer, it is no surprise that retailers are once again looking to optimize their email marketing efforts. Some think that means increasing frequency, but others know the answer is not in quantity, but quality. Ryan runs the email marketing program for Sears and he’ll outline 5 areas that can give an immediate boost to your open rates and conversions. Assessing why every stage of an email marketing message needs to hit the target Writing subject lines that drive open rates Images that work and why Unifying the entire email message Delivering the message no matter the format it is read in

10.35 - Kickoff Of Interactive Roundtable Discussions Table 1: Meyar Sheik, CEO, Certona Table 2: Page Sands, Director of Digital Marketing, R2i Retail Moderator: Mary Ellen Thieroff, Director of Marketing and Advertising, KC Company Table 3: Matt Elliott, Director, Client Services, Listrak Retail Moderator: Leisa Glipsy, Director eCommerce/Online Marketing, Waterford Wedgwood USA Table 4: Heather Blank, Director, Strategic Services, Responsys Table 5: Michael Fisher, Senior Vice President Sales & Marketing – The Americas, Alterian & Trae Clevinger, Vice President, Strategy & Innovation, Targetbase

12.10 - Innovative Methods To Drive Increased Revenue Out Of Your Current Email Campaign Erick Barney, VP Marketing, Motorcyce Superstore Motorcycle Superstore has seen conversion increases in the doubledigits over the last few years. Coupling strong email strategy with a recent site redesign, they are positioned to gain even more market share for the years to come. Erick will share innovative methods to drive increased revenue out of your current campaigns: Understanding the benefits or drawbacks of placing an offer with every email Focusing on the quality of your campaign versus the quantity Creating a special connection with your customers by incentivizing them to opt-in with special discounts and offers - Sneak-preview and highlighting relevant items in your campaign Highlighting benefits to the customers for being involved in your program and rewarding them for opting-in Erick Barney VP Marketing, Motorcyce Superstore Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and [read more]

12.45 - Lunch & Networking Lunch & Networking

1.45 - Continuation of Interactive Roundtables Continuation of Interactive Roundtables

2.30 - Focusing On Email Design To Optimize Response Rates Del Sol is focused on optimizing response to their email campaigns. Kevin will present a graphic designer’s insight on optimal email design. He’ll showcase current trends in email creative, a survey of widths, optimal time to benchmark, strategies to present clear promotions, text AND image duality, ideas for motivating continued readership, and much more. Leave this session and immediately increase response levels to your email communications. Current trends in email design Best of the best: top email campaigns of the major retailers Design and tech tips for improved response

3.05 - Coffee & Refreshments Coffee & Refreshments

3.25 - Interactive Speaker Wrap-Up Session and Q&A Erick Barney, VP Marketing, Motorcyce Superstore Audience questions from throughout the day are answered Erick Barney VP Marketing, Motorcyce Superstore Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and [read more]

4.00 - Conclusion Of Email Marketing Day Roundtable Moderators For Email Marketing Day (Each table is moderated by a Retailer and a technical expert; Each table will last 20 minutes. There will be 6 total tables.) For more information on hosting a roundtable, call Chet Silverman at +1 (646) 200.7478 or email him at csilverman@wbresearch.com.

5.00 - Pre Registration For Conference Pre Registration For Conference

5.30 - eTail 2009 Welcome Reception Relax and enjoy the first networking cocktail hours of the event with this fun-filled reception at eTail. This is your chance to catch up with old friends, and solidify your relationship with new ones made through the day. Bring business cards and a thirst! At the end of Search and Email Day, join retail executives in this relaxed environment. For those just arriving, this is a perfect opportunity to get all of your registration materials and jumpstart your networking activities at this welcome cocktail reception.