Luxury Interactive 2009 16-18 March 2009 Le Meridien, Piccadilly, London

Leverage your online space and e-commerce strategies to capitalise on the luxury consumer & increase profit margins

With luxury spending declining in most established luxury markets and consumers embracing modern communication technologies it is essential for luxury brands to understand how their customers behave on- and offline and engage with affluent consumers through their preferred communication channels. The luxury market requires strong leadership to embrace cross-channel, integrated online and offline marketing strategies to retain current customers and reach the next generation of affluents.

Luxury Interactive brings together leading luxury brands to advance the integration of traditional and interactive marketing strategies to create exceptional customer experiences, keeping your brand top of mind with your customers.

At Luxury Interactive You Will Learn How To:

• Drive Integrated Luxury Marketing Through Leadership For Greater Results In the High Net Worth Market
  
• Gain Affluent Demographic & Behavioural Insights To Create Relevant Customer Communications
  
• Expand International Horizons To Diversify Your Customer Base And Grow Your Market Share
  
• Identify The ROI Of Luxury Online Brand Activities, Ensuring You Best Invest Your Limited Budget
  
• Improve The Online Luxury User Experience To Drive Customer Engagement, Keeping Your Brand Top Of Mind

2009 Advisory Board Includes:

• Katia Kholopova, Director Corporate Communications, Estee Lauder Companies, LCC (Russia)
• Julia Gajcak, VP Marketing/Communications, The Ritz-Carlton (USA)
• Christopher Cudahy, Head of Advertising Brand Partnership, Alfred Dunhill Ltd. (UK)
• Milton Pedraza, CEO, Luxury Institute (USA)
• Anne-Sophie Nicou, International Digital Communication Director, PUIG Prestige Beaute (France)
• Eva Jeanbart Lorenzotti, CEO, Vivre (USA)
• Cecilia Pagkalinawan, VP e-Commerce, Frette & La Perla (USA/Italy)
• Carol Brodie, President, Fabergé, Ltd. (USA/UK)
• Kate Klemmer Terry, DVP Internet, Coach (USA)
• Zahra Kassim-Lakha, Director Retail and Strategy, Jaeger-LeCoultre, Richemont (UK/SUI)
• Maximilian Schnorr, Global Brand Manager, Dolce & Gabbana Parfums (SUI)

Partners: